SEO Specialist Chennai, Adwords Expert, Search Engine Marketing Tips, PPC Expert India

On Page Optimization and Off Page Optimization

On Page Optimization

A.Business Analysis
B.Keyword Analysis
C.Image Size
D.Good Keywords (Relevant to business)
E.Keyword Density
F.Heading Text
G.Bold / Italic / Anchor Text / Anchor Title Tag / Image ALT Tag
H.Keyword / Key phrase Repeat
I.Title Tag / Meta Tag (Description / Keywords)
J.Domain Name / Folder Name / File Name
K.Competitor Analysis
L.Content Optimization
M.Code Optimization
N.HTML Code
O.HTML Validation, as per W3C Rules
P.Table Tricks
Q.Site Loading Time
R.CSS Code
S.CSS Validation, as per W3C Rules
T.Link Navigation / Structure

Off Page Optimization

A.Link Building
B.One-way Link Building
C.Search Engine Submissions
D.Directory Submissions
E.Business Related Site Submissions
F.RSS Submissions
G.Two-way Link Building / Reciprocal Links / Link Exchange
H.Three-way Link Building
I.Press Release
J.Article Postings
K.Forum Participation
L.Blog Creation & Postings
M.Social Bookmark & Site Bookmark
N.Submit XML / RSS file to Google & Yahoo

81 Marketing Ideas to promote your Business

1.Networking with Airplane stranger

2.Postcard mailing

3.Sale or name that leveraged popular theme

4.Creative business card

5.Bundling, packaging, cluster marketing

6.Classified Ads

7.Speeches, Training, Education

8.Market to employers, through employers, employee newsletter

9.Networking, socializing

10.Sell spin-off products

11.Bartering

12.Publish a fact-filled booklet

13.Target start-ups

14.Affinity marketing through clubs, associations, organizations

15.Events, contests, sweepstakes

16.Motivating Sales Reps through personal contact

17.Send two copies of flyer/business card

18.Promotional partner

19.Raise prices and reposition product

20.Remind existing clients of all your capabilities

21.Hand address envelope

22.Welcome kit to new clients

23.Create an advisory board

24.Install a toll-free number

25.Put advertising on your car (banner, magnet sign, vanity plate)

26.Swap mailing lists, do co-op and joint mailings with non-competitors

27.Ask for referrals

28.Give extra brochures to clients

29.Exchange referrals with colleagues

30.Create a tag line that describes where you are

31.Include your business card when paying bills

32.Offer free samples

33.Donate your product to auction, raffles, etc.

34.Create your own awards

35.Celebrate your businesses birthday

36.Host a special occasion for best customers, influencers

37.Give free samples to influencers

38.Give customers an incentive to refer business to you

39.Send a newsletter to customers

40.Create a 30- to 60-second explanation of your business

41.Mail an article of interest to a customer

42.Send a coupon to a client on his/her birthday

43.Get written testimonials from satisfied customers

44.Be included in yoru community's Welcome Wagon kit

45.Add personal notes or post-its to letters and brochures

46.Consider using "teaser copy" on the front of the envelope

47.Include a P.S. at the end of your letter

48.Exchange services for advertising

49.Insert promotional pieces in others' mailings

50.Promote on restaurant placemats, grocery/ATM receipts

51.Advertise in Entertainment books (free)

52.Pre-invite prospects to your booth for something special

53.Share your business with strategic co-exhibitors at a trade show

54.Share booth space with a non-competitor

55.Include premiums or coupons in trade show registration packets

56.Wear company logo apparel or button

57.Advertise in the church bulletin

58.Sell at flea markets and local mini-fairs

59.Advertise on movie theater screens

60.Picket your own business with positive signage

61.Become premium for other businesses--a coupon for their disgruntled customers

62.Reward employees for prospecting

63.Advertise in defunct competitor's empty store window

64.Start a frequent buyer program

65.Accept competitors' coupons

66.Join a networking group, chamber of commerce, local organization

67.Sponsor local teams

68.Start an e-mail broadcast list or newsletter

69.Tap colleges for free marketing help

70.Take advantage of free sales aids through suppliers

71.Advertise on your voice mail

72.Put a daily sign up of specials for when you're open and closed

73.Send direct mail using real stamps

74.Send thank you notes and upsell or cross sell existing customers

75.Create audo cassette, video or CD "brochures"

76.Post flyers to local bulletin boards

77.Put coupons in car windshields and door hangers

78.Ask magazines and newspapers for remnant space

79.Ask "How did you hear about us?" from every customer

80.Use fax-broadcasting to send new product or sale announcements

81.Answer questions on newsgroups and e-mail discussion lists mentioning your business

isibingo

Best Keyword Research Tools

Keyword research and keyword selection are extremely important parts of the overall SEO process. Make sure you conduct a proper in-depth keyword research before you begin placing keywords on your web site.

1) Keyword Selector Tool (inventory.overture.com)

2) Google adwords Keyword Tool (Adwords.google.com)

3) SEO Book Keyword Suggestion (tools.seobook.com)

4) Word Tracker (wordtrackerkeywords.net)

5) Keyword Suggestion (keyworddiscovery.com)

6) Keyword Density Analyzer (pagerank.net)

Submit Your Blog in Directories- List of Blog Directories With Page Rank

If u want to increase the Traffic and Page Rank of your Blog, then submit your blog in the below list of Directories

Page Rank 7

http://kinja.com
http://www.blogflux.com
http://www.bloghub.com
http://www.getblogs.com
http://www.blogwise.com
http://www.blogarama.com
http://www.blogstreet.com
http://portal.eatonweb.com
http://www.blogcatalog.com
http://www.blogrankings.com
http://www.blogexplosion.com
http://www.blogdigger.com/index.html
http://www.blogpulse.com/index.html

Page Rank 6

Page Rank 5

http://www.blogz.in
http://quacktrack.com
http://www.blogbar.net
http://www.thevital.net
http://www.blogbib.com
http://www.blogdup.com
http://www.blogbits.com
http://www.blogdirs.com
http://www.blogdup.com
http://www.all-blogs.net
http://jenett.org/ageless
http://www.bulletize.com
http://www.bestblogs.org
http://www.2-review.com
http://www.blogfinds.com
http://www.myblog2u.com
http://www.bloglisting.com
http://www.addurlblog.com
http://www.insaneblog.com
http://www.5starblogs.com
http://www.surrealblog.com
http://www.blogtagstic.com
http://www.topblogsites.net
http://www.blog-watch.com
http://www.chinabloglist.org
http://www.iblogbusiness.com
http://blogs.tomstopsites.com
http://www.search4blogs.com
http://www.findory.com/blogs
http://www.blogannounce.info
http://www.blogannounce.info
http://www.misohoni.com/bba
http://www.jenett.org/ageless
http://www.highclassblogs.com
http://www.creative-blogs.com
http://www.industry-blogs.com
http://www.highclassblogs.com
http://www.geekswithblogs.net
http://blogdirectory.postami.com
http://www.blogs-collection.com
http://www.geekphilosopher.com
http://directory.etalkinghead.com
http://www.kmax.ws/bloglinks.htm
http://www.totalblogdirectory.com
http://www.geekyspeaky.com/links
http://www.photoblogdirectory.net
http://www.blogcode.com/index.php
http://www.readablog.com/default.aspx
http://www.blogscholar.com/component
http://www.sarthak.net/blogz/index.php
http://blogsforsmallbusiness.com/directory
http://www.bloggerteam.com/directory.php
http://www.emarketingblogs.com/listings/index.shtml
http://www.manhattanservice.com/directory/blogs.html

Page Rank 4

http://www.blogintro.com
http://www.add-blogs.com
http://www.blogskinny.com
http://weblog.start4all.com
http://www.bloggersdir.com
http://www.blogfolders.com
http://www.bloggingabroad.com
http://www.blogwebdirectory.com
http://www.link-blogs.blogspot.com
http://www.blogsboom.com/main.php
http://www.ajdee.com/pages/Blogs/index.html

Page Rank 2

http://www.blogz.bz
http://blogz-search.com
http://www.mvblogs.com
http://www.blogoxide.com
http://www.blogdirectory.in

Page Rank 1

http://www.topweblog.com

Page rank 0

http://www.bloogly.com
http://www.poddop.com
http://www.altablog.com
http://www.blogdrive.info
http://www.wilsdomain.com
http://okayblog.net/directory
http://www.dirsensei.com/blog
http://www.chattous.com/blogs
http://www.yourwebloghere.com

Damaging your Rank by Competitor's is Possible- Negative SEO

There were several tactics mentioned: Google Bowling, Tattling, Google Insulation, Copyright Takedown Notices, Copied Content and Denial of Service

Google Bowling: XYZ is dropped off the search engines because their competitor framed them for breaking Google's guidelines in an extreme manner. An example would be to create, overnight, a 1000% more links for a competitor (than they already have). The key would be to produce so many links at once that Google's spam trigger would have no choice but to catch it. There are various ways to increase the chances of this happening but I would rather not describe them - after all this is not a tutorial.

Tattling: Is XYZ (the competitor) doing well because they purchased links? If so, and it is something you can prove, then it is entirely within your right to tell Google using their spam report form.

But will this work? It is touch and go whether your complaint will actually do anything in the short term because Google often collects these complaints and then upgrades its algorithm (if possible) to clean out other offenders using the same techniques; a more efficient process. That said, as Matt Cutts said in this video about link buying Google is not above occasionally using manual methods to clean out spam so you might get lucky and see an immediate result.

Google Insulation: Is there negative press in the top 10 about your service? Perhaps you have a competitor that just won't budge out of a top position? In either case a Google Insulation strategy is designed to raise the rankings of other websites that positively discuss your company/services/products in order to oust competitors out of the top 10 rankings. In its raw concept I believe this tactic is ethical because it is smart competitive marketing and a great tactic for reputation management (a hot topic these days).

Copyright Takedown Notices: If a person desperately needed to drop a competitor out of a top position it could engage in a legal action that requires Google to drop the ranking for a period of time based on copyright infringement. The problem here, of course, is that this tactic exposes the perpetrator so that they can be sued by the offended company if the accusation is baseless. Here is where you can submit a copyright infringement notice to Google.

Copied Content: Due to the fallible nature of Google's algorithm it is possible to 'steal' away the traffic to a competitor's particular content (say an article just published) by publishing it on your own site IF your site is more entrenched than the competitor's.

You see if Google is presented with two websites which have the same content it will be forced to choose which site is the original creator. The website with the longer history and/or the highest reputation will often win out and the loser will often find their content ranks lower (if at all).

Denial of Service: This is the most evil and clearly illegal tactic for removing a competitor. Denial of service attacks (DoS) are conducted by sending a large number requests to a competitor's web server at one time. The result is the competitor's server will either be too jammed with requests to function properly or it will simply crash from the burden of so many requests - effectively taking the competitor's website offline. Evil indeed.

Note: I find many of the methods of damaging a competitor's rankings horrifically unethical. That said, I believe that understanding these tactics is important in order to identify their use if they are applied against you.

Increase your Website Traffic for Free- Social Media optimizations

If you would like a quick and easy way to submit the latest entry in your blog, then social bookmarking sites are a good place to start. Here is the List of sites below With Page Rank....

http://www.technorati.com/ - PR8
http://www.kuro5hin.org/ - PR8

http://del.icio.us/ - PR8
http://www.fark.com/ - PR8
http://www.furl.net/ - PR8

http://www.bloghop.com/ - PR7
http://www.blogpulse.com/ - PR7
http://www.connectedy.com/ - PR7

http://www.digg.com/ - PR7
http://www.google.com/notebook - PR7
http://www.icerocket.com/ - PR7
http://kinja.com/ - PR7
http://www.librarything.com/ - PR7

http://www.newsvine.com/ - PR7
http://www.nextaris.com/ - PR7
http://www.shadows.com/ - PR7
http://www.stumbleupon.com/ - PR7
http://myweb2.search.yahoo.com/ - PR7

http://www.backflip.com/login.ihtml - PR6
http://www.beanrocket.com/ - PR6
http://www.blinklist.com/ - PR6
http://www.blogmarks.net/ - PR6
http://buddymarks.com/ - PR6

http://www.citeulike.org/ - PR6
http://www.cluebacca.com/ - PR6
http://www.diigo.com/ - PR6
http://www.feedmarker.com/ - PR6
http://frassle.net/ - PR6

http://www.gibeo.net/ - PR6
http://www.hanzoweb.com/ - PR6
http://dev.upian.com/hotlinks/ - PR6
http://www.jots.com/ - PR6
http://www.kaboodle.com/ - PR6

http://linkfilter.net/ - PR6
http://www.linkroll.com/ - PR6
http://listmixer.com/ - PR6
http://maple.nu/ - PR6
http://www.mecanbe.com/temp/default.aspx - PR6

http://myprogs.net/ - PR6
http://www.mystickies.com/ - PR6
http://www.netvouz.com/ - PR6
http://www.nowpublic.com/ - PR6
http://www.rollyo.com/ - PR6

http://scuttle.org/ - PR6
http://www.simpy.com/ - PR6
http://www.spurl.net/ - PR6
http://suckingfish.com/welcome.do - PR6
http://supr.c.ilio.us/ - PR6

http://www.tailrank.com/ - PR6
http://www.wists.com/ - PR6
http://www.wurldbook.com/info/ - PR6
http://www.yoono.com/ - PR6
http://www.30daytags.com/fresh - PR5

http://adoppt.com/ - PR5
http://www.ambedo.com/ - PR5
http://www.blogmemes.net/ - PR5
http://www.bookmark-manager.com/ - PR5
http://www.bookmarktracker.com/ - PR5

http://www.browsr.com/ - PR5
https://www.chipmark.com - PR5
http://www.connectedy.com/ - PR5
http://www.dinnerbuzz.com/ - PR5
http://www.fantacular.com/ - PR5

http://www.feedalley.com/ - PR5
http://www.filangy.com/index.jsp - PR5
http://www.gather.com/ - PR5
http://gnafi.com/ - PR5
http://www.gravee.com/ - PR5

http://www.igooi.com/ - PR5
http://www.jeteye.com/ - PR5
http://www.kmfavorites.com/ - PR5
http://www.lifelogger.com/ - PR5
http://www.linkagogo.com/go/Home - PR5

http://www.lookupthis.com/online/signin.asp - PR5
http://www.lookmarks.com/ - PR5
http://meneame.net/ - PR5
http://www.millionsofgames.com/ - PR5
http://motor.crispynews.com/ - PR5

http://www.mybookmarkmanager.com/ - PR5
http://www.myhq.com/ - PR5
http://www.mylinkvault.com/ - PR5
http://www.mypip.com/home/ - PR5
http://www.myvmarks.com/ - PR5

http://www.openbm.de/ - PR5
http://tags.library.upenn.edu/ - PR5
http://www.peoplefeeds.com/ - PR5
http://www.phigita.net/ - PR5
http://www.pligg.com/ - PR5

http://www.portachi.com/ - PR5
http://www.rrove.com/home - PR5
http://segnalo.alice.it/ - PR5
http://www.shoutwire.com - PR5
http://www.sitejot.com/ - PR5

http://www.squidoo.com/ - PR5
http://www.stylehive.com/ - PR5
http://www.tabmarks.com/ - PR5
http://unalog.com/ - PR5
http://yummy.printfu.org/ - PR5

http://www.youtube.com - PR5
http://www.zurpy.com/ - PR5

If I missed any thing important leave a comment and let me know I’ll add it up.

Keyword is the Key for Traffic -Pick Your Target Keywords

How do you think people will search for your web page? The words you imagine them typing into the search box are your target keywords.

For example, say you have a page devoted to stamp collecting. Anytime someone types "stamp collecting," you want your page to be in the top ten results. Then those are your target keywords for that page.

Each page in your web site will have different target keywords that reflect the page's content. For example, say you have another page about the history of stamps. Then "stamp history" might be your keywords for that page.

Your target keywords should always be at least two or more words long. Usually, too many sites will be relevant for a single word, such as "stamps." This "competition" means your odds of success are lower. Don't waste your time fighting the odds. Pick phrases of two or more words, and you'll have a better shot at success

SEO Specialist Chennai, Adwords Expert, Search Engine Marketing Tips, PPC Expert India

On Page Optimization and Off Page Optimization

81 Marketing Ideas to promote your Business

Best Keyword Research Tools

Submit Your Blog in Directories- List of Blog Directories With Page Rank

If u want to increase the Traffic and Page Rank of your Blog, then submit your blog in the below list of Directories

Damaging your Rank by Competitor's is Possible- Negative SEO

Increase your Website Traffic for Free- Social Media optimizations

Keyword is the Key for Traffic -Pick Your Target Keywords

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