On Page Optimization and Off Page Optimization

On Page Optimization

A.Business Analysis
B.Keyword Analysis
C.Image Size
D.Good Keywords (Relevant to business)
E.Keyword Density
F.Heading Text
G.Bold / Italic / Anchor Text / Anchor Title Tag / Image ALT Tag
H.Keyword / Key phrase Repeat
I.Title Tag / Meta Tag (Description / Keywords)
J.Domain Name / Folder Name / File Name
K.Competitor Analysis
L.Content Optimization
M.Code Optimization
N.HTML Code
O.HTML Validation, as per W3C Rules
P.Table Tricks
Q.Site Loading Time
R.CSS Code
S.CSS Validation, as per W3C Rules
T.Link Navigation / Structure

Off Page Optimization

A.Link Building
B.One-way Link Building
C.Search Engine Submissions
D.Directory Submissions
E.Business Related Site Submissions
F.RSS Submissions
G.Two-way Link Building / Reciprocal Links / Link Exchange
H.Three-way Link Building
I.Press Release
J.Article Postings
K.Forum Participation
L.Blog Creation & Postings
M.Social Bookmark & Site Bookmark
N.Submit XML / RSS file to Google & Yahoo