1.Networking with Airplane stranger
2.Postcard mailing
3.Sale or name that leveraged popular theme
4.Creative business card
5.Bundling, packaging, cluster marketing
6.Classified Ads
7.Speeches, Training, Education
8.Market to employers, through employers, employee newsletter
9.Networking, socializing
10.Sell spin-off products
11.Bartering
12.Publish a fact-filled booklet
13.Target start-ups
14.Affinity marketing through clubs, associations, organizations
15.Events, contests, sweepstakes
16.Motivating Sales Reps through personal contact
17.Send two copies of flyer/business card
18.Promotional partner
19.Raise prices and reposition product
20.Remind existing clients of all your capabilities
21.Hand address envelope
22.Welcome kit to new clients
23.Create an advisory board
24.Install a toll-free number
25.Put advertising on your car (banner, magnet sign, vanity plate)
26.Swap mailing lists, do co-op and joint mailings with non-competitors
27.Ask for referrals
28.Give extra brochures to clients
29.Exchange referrals with colleagues
30.Create a tag line that describes where you are
31.Include your business card when paying bills
32.Offer free samples
33.Donate your product to auction, raffles, etc.
34.Create your own awards
35.Celebrate your businesses birthday
36.Host a special occasion for best customers, influencers
37.Give free samples to influencers
38.Give customers an incentive to refer business to you
39.Send a newsletter to customers
40.Create a 30- to 60-second explanation of your business
41.Mail an article of interest to a customer
42.Send a coupon to a client on his/her birthday
43.Get written testimonials from satisfied customers
44.Be included in yoru community's Welcome Wagon kit
45.Add personal notes or post-its to letters and brochures
46.Consider using "teaser copy" on the front of the envelope
47.Include a P.S. at the end of your letter
48.Exchange services for advertising
49.Insert promotional pieces in others' mailings
50.Promote on restaurant placemats, grocery/ATM receipts
51.Advertise in Entertainment books (free)
52.Pre-invite prospects to your booth for something special
53.Share your business with strategic co-exhibitors at a trade show
54.Share booth space with a non-competitor
55.Include premiums or coupons in trade show registration packets
56.Wear company logo apparel or button
57.Advertise in the church bulletin
58.Sell at flea markets and local mini-fairs
59.Advertise on movie theater screens
60.Picket your own business with positive signage
61.Become premium for other businesses--a coupon for their disgruntled customers
62.Reward employees for prospecting
63.Advertise in defunct competitor's empty store window
64.Start a frequent buyer program
65.Accept competitors' coupons
66.Join a networking group, chamber of commerce, local organization
67.Sponsor local teams
68.Start an e-mail broadcast list or newsletter
69.Tap colleges for free marketing help
70.Take advantage of free sales aids through suppliers
71.Advertise on your voice mail
72.Put a daily sign up of specials for when you're open and closed
73.Send direct mail using real stamps
74.Send thank you notes and upsell or cross sell existing customers
75.Create audo cassette, video or CD "brochures"
76.Post flyers to local bulletin boards
77.Put coupons in car windshields and door hangers
78.Ask magazines and newspapers for remnant space
79.Ask "How did you hear about us?" from every customer
80.Use fax-broadcasting to send new product or sale announcements
81.Answer questions on newsgroups and e-mail discussion lists mentioning your business
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